A collaboration of the rapper Ludacris and Birkedal Hartmann, this is a VS (“Very Special”) cognac that runs roughly USD $30 online. A VS cognac is a fairly young cognac and Conjure Cognac comes complete with a lemon bourbon like profile that charges through your senses with potent alcohol finish.
I think Conjure Cognac will fit well as a cocktail mixer to compete directly against Hennessy at clubs and bars. However, you can usually find Hennessy for about USD $25 which puts Conjure in a weird position. On one hand, the smooth profile will contribute to your cocktails but on the second hand, it costs… $30 for a mostly single purpose product. When I spend that much for an Irish Cream I feel I can find more creative places to use it, with my fallback being Coffee. Conjure’s flavor profile suggests a cocktail because it doesn’t have too many dynamic subtle flavors and rings a bit high on alcohol burn.
For USD $30, I would find it hard to buy it as my cognac filler of choice when I’ve already got a few bottles of Hennessy to utilize. However, being backed by Ludacris may get a few first time buyers to become dedicated to the cause, especially in cocktails utilizing Hypnotic and other crazy pop culture pop style cocktail creations.