La Pinta Pomegranate Infused Tequila provides evidence that tequila doesn’t lose its charm when infused with other flavors. While I’ve had flavors like “tropical” and “jalapeño,” I found those to be natural pairings both conceptually and taste-wise. Pomegranate, however, isn’t a fruit I’d initially think works well with Tequila because of the Tequila’s natural tendency to want to overpower your senses. With Jalapeño, the infusion works well because both products are overpowering to ones senses, but Pomegranate? Definitely different to me and many non-native Mexican folk. While this is a “no brainer” to the folks in Jalisco and surrounding areas, what La Pinta is providing is a glimpse into a culture we don’t often get to fully understand without travel.
What I found so special about La Pinta is the desire to not want to mix it in a cocktail. Sure, there is nothing wrong with La Pinta in a cocktail recipe, but I feel its special flavor and appeal would be long lost within additional juices or other pomegranate products. Instinctively, adding La Pinta to a POM Wonderful selection (maybe even their Cherry flavor) seems like a natural pairing of bright flavor but… the work and effort of the La Pinta product may be drowned away within the flavors of POM. Bringing La Pinta into a cocktail may be like asking, “how much is too much?” Having too many flavors that over-compliment or are too “the same” means having less of what you really where working towards.
Their website lists the flavor profile as “Sweet and Tart” but I’ve got to argue that the “tart” is way on the low-scale compared to other pomegranate offerings. Is this bad? No, not really, it’s just not tart. I guess it would be considered bad if you’re idea infusion was a strikingly tart pomegranate attack but I’d also argue most consumers are not going to be heading in that direction. There are already plenty of weary consumers that believe Tequila is the work of the devil, that you will wake up without your pants on after taking a sip. While not as hideous as the legends of Absinthe (and they truly are just legends), Tequila can get a bad wrap really easy so bringing a sweeter side of pomegranate will appeal to more consumers and lends itself to a bit more of a sipping selection.
Of course, La Pinta is a 100% de Agave tequila (organic blue webber), based on the companies Clase Azul branding and is suggested to retail at USD $39.99. I only drink real tequila, not the knock off “51%” variety that’s caramel color and grain alcohol–you won’t get that from La Pinta Pomegranate Tequila and after a few sips you may be asking yourself the same question I did, “why would I want to put this in a cocktail? Let’s just add ice.”