Señor Frogs 100% Agave Tequila Plata Review

Tonight’s Tequila agenda: Señor Frog’s Plata Tequila. This arrived today and I wanted to break it open and get a review ready because I was excited. First, the bottle is a beautiful play on tequila, the design is very stylish and fresh. While many Tequila brands attempt to recreate the history and roots of their brands, Señor Frogs brings a “web 2.0″ style and balance to the bottle. I could see this bottle being served at a restaurant like Rainforest Cafe. It’s a refreshing new take on tequila.

Secondly, the price point on this 100% de Agave Plata is USD $25.99 and any tequila in the mid-twenty dollar price point is a must try. I’m not expecting it to blow my mind in complexity at this price point, but I am expecting it to give me a smooth tequila experience with some subtle flavors to bring something unique to the table.

The pour is perfectly clear as I’d expect, leaving the title of Plata a worthy labeling. The nose is quite unique for a Plata bringing a smokey sea salt with a ripe fruity aroma, something a bit more green than tropical. It’s bouquet can best be described as “earthy” with slight salty pineapple and fresh crispness. For a Plata, it brings a well defined scent that can be detected with a foot clearance between my nose and the glass.

The taste is like an earthy explosion of thunder in your mouth. Impressive mouth feel, thicker in viscosity than many of the high priced competitors, including Patrón (which is a bit watery). For an unaged tequila, I’m at a loss to how they managed to get such a smooth texture to the tequila for a $25 dollar price point. The attack is a subtle pineapple, an organic agave mid-palate and a spicy finish with a small explosion of alcoholic fire. As the finish begins to play out, I get a smokey taste not seen in many of the Blanco/Plata tequila’s I’ve reviewed. The finish lasts forever, lingering there with a tongue tickling vanilla and more of that earthy mineral play.

Perhaps most tequilas refine the organic flavorings out of the product; I’m unsure. Señor Frogs seems to want to give you a taste of the Mexican Terroir that birthed the agave. This stand out feature makes Señor Frogs worth tasting immediately, with the price point being perfect for those looking to experience something new in 100% de Agave tequila.

I’m honestly at a loss for what I’m experiencing in such a low-cost tequila as it holds many complexities, more than I had initially expected. The bottle was fun and silly, I expected the tequila to quality for its position but it seems to take it to the next level. I believe this tequila could sell for USD $40 and still be considered a top-quality product, smoking the cost of higher priced products in the quality arena.

This is a big boys tequila, a new tequila drinker may want to mix this into a cocktail or start with something a bit more subtle. The flavors, potency and organic agave flavorings might excite a young tequila drinker’s palate to a magnatitute not yet handleable. Everyone’s palate is different but I’m going to stand by my claim: this is one of the most complex tequila’s for $25 that you’re going to find on the market, it’s new to the US and needs more attention. I’m impressed, very impressed.