Smirnoff pomegranate fusion is a great example of a popular Smirnoff Malt beverage. Where many malt beverages, such as Colt 54 is considered “okay” for all people to drink, what is the social stigma with Smirnoff Ice beverages?
While Smirnoff vodka seems to be generally accepted as a vodka brand, their Ice beverages seem to be marketed towards females. Perhaps it’s because Smirnoff produces so many crazy flavors like Peach and Raspberry men have attached some barriers due to their “fruitiness.”
Current flavors include Watermelon, Wild Grape, Pomegranate Fusion, Arctic Berry (Blueberry), Green Apple Bite and Raspberry Burst. Their products are quite tasty but even I wouldn’t go ordering one at a restaurant, choosing a beer over the malt beverage. What could Smirnoff, or any other flavored malt beverage company do to market more towards men?
It might be their goal to market the products towards women because they’re not ordering beer at the bar, or their sticking with products that do not make the bar as much money. Some people just can’t stand the “alcopop” because…well, they’ve got a ton of a calories. Seven Smirnoff Ice bottles will fill many people’s average daily allowance of food.
You cannot substitute a night of Smirnoff for food. The problem with these drinks is the fact that the sweetness that gets rid of the “alcohol” taste has the side effect of caloric intake. That excuse might be a reason to shy away from these style drinks, but not really a reason for men to do so. While many men have a higher intake, some higher metabolism, many men don’t seem to care about calories and their “figure” if their going out for a night of drinking.
Men are more inclined to care about what others think of them ahead of the calories they’re intaking. Marketing wise, Smirnoff is probably a woman focus because most men drink beer without hesitation while woman may not.
If you’re a guy that loves a good Malt Beverage in the form of a Smirnoff, we’d love to hear from you! It seems you’re far and few, but no good reason to be so.